Sales skills development for the construction industry
We specialise in sales training and development for the construction industry, helping to add value to your business through your people. In today’s fiercely competitive market it is essential to remain one step ahead.
We help you develop well-trained, enthusiastic sales people that have the Knowledge, Skills and Attitude to deliver high-class service solutions that will increase your sales and profits by bringing satisfied customers back, time and time again.
What we share with our clients are successful styles, strategies and methods gained from many years experience within the industry.
Our training programmes
- offer well-structured, industry focused and cost effective training that meets your budget, works to your time scale and stays relevant long after the programme has ended
- employ straightforward and easily understandable methods, delivered in an enthusiastic and friendly manner
- draw heavily on our substantial experience within the construction industry
- utilise ‘on the job’ training methods that keep the learning real and not just something that stays in the classroom
- can help you develop university graduate training programmes, from recruitment of suitable candidates to conducting full sales training
- can be extended so that we continue work in partnership with you to provide ongoing development programmes
Our team
Carol Kelly

Carol has over twenty years sales and sales management experience at senior level, all within the construction industry, for a market leading organisation.
She decided to set up KSA Sales Solution in 2005 because she believed that using her own experience and industry knowledge she could offer the construction industry relevant, focused and highly effective sales training and development solutions. Like all the trainers at KSA, she believes that training should be fun, inspiring, enthusing and motivating for the delegates. Carol also supports clients with the review and/or implementation of sales incentive schemes, effective sales team structure and sales processes.
She is a member of The British Psychological Society and holds a certificate of competence in Occupational Testing, as well as being a qualified personality assessor for training and development. She is also a Fellow of the Institute of Sales and Marketing.
Carol's mission for KSA Sales Solutions is to design and deliver motivational training and development that benefits not only the organisation, but the individual as well.
Chris Ashworth

Chris Ashworth has more than twenty-five years sales and marketing experience in the construction sector and is a Chartered Marketer and Fellow of the Chartered Institute of Marketing. He has held senior front line marketing positions launching new products and developing markets. He has also managed sales teams selling to specifiers, distributors and contractors.
In 1999 Chris founded Competitive Advantage, an independent consultancy specialising in providing the construction sector with support in strategy development & implementation, customer research and training.
He has facilitated the introduction of initiatives such as specification sales and key account management and provided interim sales and marketing resource.
Research focuses on customer issues, in particular customer satisfaction measurement, needs analysis and perception studies.
Chris is an Associate Lecturer with Oxford Brookes University, an Associate Faculty Member for the Chartered Institute of Marketing’s training faculty and runs his own training programmes covering a range of sales and marketing subjects.
Rob Gosney

Rob is a highly experienced trainer and consultant in the fields of management development, sales and customer care.
Having spent over twelve years forging a successful track record in sales and sales management with several market-leading organisations. Rob utilised his wealth of experience together with his passion for performance enhancement by moving into a Learning and Development role.
He was the Sales Training Manager for a multi-national building products Plc. Responsible for the innovative design, provision and evaluation of training interventions for a 1500 strong UK sales, sales management and 'customer- focus' personnel his task was to drive performance in line with the Group’s key business objectives.
The quality of the courses has been endorsed at the highest level – with accreditation by the Institute of Sales and Marketing Management (ISMM) – the first to be awarded to a commercial organisation.
© 2006 KSA Sales Solutions - 01189 402981
The Spinney, Shiplake Row, Binfield Heath, Henley on Thames, Oxfordshire, RG9 4DR
Site - Elbury Design & Buzz Interactive

